Counts served as Creative Director for the Michael Kors brand launch event in Shanghai, China – a one-of-a-kind immersive theatrical experience designed to offer the “jet set” life-style and transport people to the “world of Michael Kors.”  The design featured one of the largest high-resolution video projections ever done and the largest eyeliner projection screen ever made, among countless theatrical special effects.  As a result of its success for the Kors brand, the production is being re-purposed for upcoming brand launches in Tokyo, Rio, and other market throughout 2015 and 2016.