CURRENT & UPCOMING PROJECTS
The perfect summer night at a classic American drive-in movie in 1965, reimagined as an indoor experience within a 40,000 square-foot air-supported dome. The environment, created by some of the top theatrical, film and theme park designers, features stunning attention to detail, including 50 authentic classic cars, dozens of full-sized trees, grass, gravel pathways, hammocks, a panoramic starry sky overhead, fireflies, and, of course, a stunning August “sailor’s moon” glowing orange and red, just above the tree line.
Watch the youtube video HERE.
HOODOO
HOODOO is a blend of live music, immersive theater, installation art, and live performance. It’s a concert re-invented. The show is mystical, it’s avant-garde, it’s a party like no other. Crossing the threshold, you enter this magical, Creole world, somewhere in the backwoods of Louisiana. Nine highly acclaimed musicians from New Orleans are live on the HOODOO stage, while actors and dancers bring this mysterious and unique environment to life. A one-of-a-kind production conceived and produced by music legend Nick Sample.
Currently running in Berlin, Germany at the Spiegelpalast am Bahnhof Zoo. For tickets and show times check out: https://hoodoo.berlin
Michael Counts’ critically acclaimed production of the 2011 Pulitzer Prize winning opera Madame White Snake was remounted as part of the 2019 Hong Kong Arts Festival.
One of China’s most well-known folktales, Madame White Snake is the story of a demon in pursuit of love. Hailed as “deeply expressive,” this opera’s unique musical language blends Chinese and Western elements, and named composer Zhou Long the first Chinese laureate of the Pulitzer Prize for Music in 2011.
See Michael’s profile on the Ouroboros Trilogy website HERE.
2018-2019 – Baltimore Orioles owner John Angelos approached Counts to help reimagine the experience of going to see a Major League Baseball Game, and provide new ways for the organization to connect and engage with their fans. In anticipation of the 2019 opening day, Counts, along with his hand picked team of producers and creative service providers, is implementing a suite of entertainment properties that will elevate and redefine the fan experience.
a)plan coaching
Beta launching in 2018 with 5 coaches, 20 clients and a small operating team of believers, a)plan took flight. Since then the company has grown more than 10x (300% growth in 2021 alone) and is working with dozens of top companies in a wide range of industries as well as servicing hundreds of individuals. As Co-Founder and Chief Experience and Brand Officer (CX&B), Counts leads the company’s customer experience strategy and has developed a team with whom he is developing the brand, content marketing, publicity and sales strategy. He runs the company in partnership with his long time coach and co-founder, Sara Ellis Conant, who leads the company as CEO.
Amgen – The Repatha Escape
In late 2017, Counts was engaged by Amgen, one of the world’s largest privately held pharmaceutical companies, to create an immersive attraction as a means of extending an international advertising campaign and engaging doctors and industry trade ambassadors at the International College of Cardiologists Convention and other other trade shows. Based on the “escape” concept of the existing campaign, the attraction took the form of a complex and high-tech escape room experience. Amgen is already remounting it in other cities and with plans of expansion in 2019 and beyond.