Counts conceived, designed and executive produced a first-of-its-kind immersive theatrical experience that was launched in New York’s Times Square in 2010 and has been running ever since. The Ride has received immense international media coverage including Regis and Kelly, The Today Show, Anderson 360 and countless press features. The Ride was recently nominated for a Drama Desk Award for the “Unique Theatrical Experience” category alongside shows like Cirque Du Soleil.