Michael Counts was engaged to conceive, design and direct a unique fashion show concept and presentation for the Betty & Veronica by Rachel Antonoff brand for the 2016 New York Fall Fashion Week.  What transpired was a theatrical fashion event that combined the world of comics and pop art with the world of high fashion. The brand represents an extension of Archie Comics on its 75th anniversary debuting around the launch of the highly anticipated show “Riverdale” on the CW.  The concept show’s creative, developed by Michael Counts in collaboration with Lena Dunham and “Fun” front man Jack Antonoff, was widely regarded as a high point of NYFFW and was considered a powerful introduction of a new fashion brand.